Data Collection

Learn more about how Pathmatics delivers the most complete picture of the digital ad landscape possible

Channels Captured by Region

Our data aggregators and panels operate with the scale and diversity needed to collect both a representative and statistically large enough sample of digital ads to ensure reliable estimates.

The following table indicates which of our channels are covered in key regions.

   
Desktop Display
& Video
   
Facebook Instagram
 
LinkedIn
 
Mobile Display
& Video
 
OTT
 
Pinterest

Reddit
 
Snapchat
 
TikTok
 
X
 
YouTube
US  ³      ¹,³  ³            ²,³
AU  ³      ³              ²,³
BR                      
CA  ³      ¹,³              ²,³
FR                      ³
DE  ³      ¹,³              ²,³
IT                      ³
JP                      
MX                      ³
NZ  ³      ¹,³              ²,³
KR                      
ES                      
UK  ³      ¹,³              ²,³

¹ Mobile video for US, CA, DE, UK, NZ is for YouTube only and applies only to ads served prior to January 1, 2023. Ads served after January 1, 2023 are reported under YouTube.

² YouTube data prior to January 1, 2023 for US, CA, DE, UK, NZ and AU will be under Desktop & Mobile video.

³ Detailed geographic breakdown unavailable.

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