Our data aggregators and panels operate with the scale and diversity needed to collect both a representative and statistically large enough sample of digital ads to ensure reliable estimates.
The following table indicates which of our channels are covered in key regions.
| Desktop Display & Video |
Facebook Instagram |
|
Mobile Display & Video |
OTT |
|
Snapchat |
TikTok |
X |
YouTube |
||
| US | ³ | ¹,³ | ³ | ²,³ | |||||||
| AU | ³ | ³ | ²,³ | ||||||||
| BR | |||||||||||
| CA | ³ | ¹,³ | ²,³ | ||||||||
| FR | ³ | ||||||||||
| DE | ³ | ¹,³ | ²,³ | ||||||||
| IT | ³ | ||||||||||
| JP | |||||||||||
| MX | ³ | ||||||||||
| NZ | ³ | ¹,³ | ²,³ | ||||||||
| KR | |||||||||||
| ES | |||||||||||
| UK | ³ | ¹,³ | ²,³ |
¹ Mobile video for US, CA, DE, UK, NZ is for YouTube only and applies only to ads served prior to January 1, 2023. Ads served after January 1, 2023 are reported under YouTube.
² YouTube data prior to January 1, 2023 for US, CA, DE, UK, NZ and AU will be under Desktop & Mobile video.
³ Detailed geographic breakdown unavailable.