Data Collection

Learn more about how Pathmatics delivers the most complete picture of the digital ad landscape possible

Channels Captured by Region

Our data aggregators and panels operate with the scale and diversity needed to collect both a representative and statistically large enough sample of digital ads to ensure reliable estimates.

The following table indicates which of our channels are covered in key regions.

   
Desktop Display
& Video
 
Mobile Display
& Video
 
Facebook
 
Instagram
 
Twitter
 
YouTube
 
TikTok
 
Snapchat
 
OTT
United States    ¹        ²      
Canada    ¹        ²      
United Kingdom    ¹        ²      
German    ¹        ²      
Australia            ²      
New Zealand    ¹        ²      
France                  
Italy                  
Spain                  
Mexico                  
Brazil                  

¹ Mobile video for US, CA, DE, UK, NZ is YouTube only; for Australia, we track a number of top sites beyond YouTube.

² YouTube for US, CA, DE, UK, AU, NZ is reported under 'mobile video' and 'desktop video' devices/formats, not under 'YouTube'.

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