Our data aggregators and panels operate with the scale and diversity needed to collect both a representative and statistically large enough sample of digital ads to ensure reliable estimates.
The following table indicates which of our channels are covered in key regions.
Desktop Display & Video |
Mobile Display & Video |
|
|
|
YouTube |
TikTok |
Snapchat |
OTT |
|
United States | ¹ | ² | |||||||
Canada | ¹ | ² | |||||||
United Kingdom | ¹ | ² | |||||||
German | ¹ | ² | |||||||
Australia | ² | ||||||||
New Zealand | ¹ | ² | |||||||
France | |||||||||
Italy | |||||||||
Spain | |||||||||
Mexico | |||||||||
Brazil |
¹ Mobile video for US, CA, DE, UK, NZ is YouTube only; for Australia, we track a number of top sites beyond YouTube.
² YouTube for US, CA, DE, UK, AU, NZ is reported under 'mobile video' and 'desktop video' devices/formats, not under 'YouTube'.