Our data aggregators and panels operate with the scale and diversity needed to collect both a representative and statistically large enough sample of digital ads to ensure reliable estimates.
The following table indicates which of our channels are covered in key regions.
| Desktop Display & Video |
Mobile Display & Video |
|
|
|
YouTube |
TikTok |
Snapchat |
OTT |
|
| United States | ¹ | ² | |||||||
| Canada | ¹ | ² | |||||||
| United Kingdom | ¹ | ² | |||||||
| German | ¹ | ² | |||||||
| Australia | ² | ||||||||
| New Zealand | ¹ | ² | |||||||
| France | |||||||||
| Italy | |||||||||
| Spain | |||||||||
| Mexico | |||||||||
| Brazil |
¹ Mobile video for US, CA, DE, UK, NZ is YouTube only; for Australia, we track a number of top sites beyond YouTube.
² YouTube for US, CA, DE, UK, AU, NZ is reported under 'mobile video' and 'desktop video' devices/formats, not under 'YouTube'.