What It Is
The Pathmatics Explorer Top Advertisers & Categories page allows users to view spend, impression and purchase channel data for the highest ranked advertisers across the top 31 IAB (Interactive Advertising Bureau) categories.
Top Advertisers Table
Top Advertisers are ranked according to the highest spend and impression numbers per your selected device, date range and region.
To see the Top Advertiser results by category, navigate to the desired category via the Category Browser, or simply click on the desired Category’s name in the Top Categories table.
Selecting a category will direct you to the category’s Explorer page. For information on how to navigate this page, please read our “Category View” article.
To search for a specific advertiser, enter the advertiser name in the search bar located above the “Impressions” column.
The Top Advertisers table offers 3 ranking categorizations:
- All Advertisers tab - The top 500 advertisers who have bought inventory both directly and indirectly
- Direct Advertisers tab - The top 500 advertisers who have bought inventory directly
- Indirect Advertisers tab - The top 500 advertisers who have bought inventory indirectly, or programmatically
Click the down arrow next to “Advertiser” to reverse your table’s ranking order.
Click on an advertiser name within the table to visit the advertiser’s Explorer page.
When viewing data within the “All Advertisers” tab, you will notice a column labeled “Direct” to the right of the advertiser name. A green check mark indicates that this advertiser has bought inventory directly.
To view the devices each advertiser is running ads on, hover over the icons located in the “Devices” column. If you wish to view data across a single device type, simply set your “Devices and Formats” filter to the device of your choosing.
Spend and Impression numbers are ranked from highest to lowest. To reverse this ranking order, click the down arrow icon to the right of “Spend” or “Impressions”. Click the up arrow icon to change your ranking order back again.
The Top Advertisers table allows users to view a list of the top 500 advertisers from within the platform. Should you wish to view additional advertisers, visit our Export article to learn more, or contact email@example.com
Top Categories Table
The Top Categories table is ranked according to the highest spend and impression numbers per your selected device, date range and region.
Clicking a category name will direct you to the category’s Explorer page. For information on how to navigate this page, please read our “Category View” article.
Who are All Categories buying impressions from?
The Purchase Channel table allows you to view spend and impression share for the top ad tech partners at play across the top-ranked advertisers and categories.
In the “Spend Share” and "Impression Share" tab, purchase channels are ranked in order of highest spend or impressions. Percentage of spend or impression share is listed in the “Share” column.
A donut chart to the right of the table provides a visual representation of spend or impression share by channel. Hover your mouse over each portion of the graph to highlight the purchase channel type.
Click the name of any ad tech partner listed in the “Purchase Channel” column to be redirected to the partner’s Explorer page.