Your Pathmatics Explorer dashboard can be customized based on the advertisers, sites, and ad tech partners you are most interested in following.
Following or Unfollowing an Entity
To follow an entity (advertiser, site, or ad tech partner), enter their name in the Omnibox and select the entity.
Click the blue Follow button on their Explorer page.
The entity will now appear in your dashboard until you choose to unfollow them.
To unfollow an entity, click the orange Unfollow on their Explorer page.
You can also unfollow an entity via your dashboard by clicking the down arrow to the right of the entity name.