Your Pathmatics dashboard can be customized based on the advertisers, sites, and ad tech partners you are most interested in following. You can follow up to 20 entities at any one time.
Follow an entity
To follow an entity (advertiser, site, or ad tech partner), enter their name in the Omnibox and select the entity.
Click the blue Follow button located beside their name on their page.
The entity will now appear in your dashboard until you choose to unfollow them.
Unfollow an entity
To unfollow an entity, simply click the orange Unfollow button.
Alternatively, click the down arrow to the right of the entity name on your dashboard.