Key Functionality

How to harness the power of the Pathmatics platform

How to search with the OmniBox

How to search

To search for an advertiser, brand, category, site or ad tech partner page, enter its name in the OmniBox. Begin entering text for a list of page suggestions below.


Entity names must be spelled correctly and proper company names must be entered (i.e. when searching for Coca-Cola as an advertiser, enter The Coca-Cola Company, not Coke).

Filter by entity type

To filter by a specific kind of entity, use the dropdown to the right of the OmniBox to filter your search results. You can make sure the search returns only Brands, Sites, Categories or Services.


Entity type definitions

Companies that buy impressions and advertise their brands, sub-brands, or products (e.g. Procter & Gamble).
Companies that sell impressions to brands or the sites and platforms where ads are served (e.g. The New York Times).
Industries that brands, sub-brands, and products fall into (e.g. Consumer Packaged Goods).
Ad tech companies involved in the impression buying/selling transaction, like: DSPs, trading desks, ad networks, ad exchanges, etc. (e.g. The Trade Desk, Rubicon).

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