Category View allows you to view spend, impression, device, and purchase channel data for the highest ranked advertisers across our taxonomy.
How to access the Category View
- You can navigate to any category's page by searching for the its name in the OmniBox:
- Alternatively, select the desired category via the Browse by Category modal, located at the top of most pages. Select the desired category from the list, and click the View Category button.
Don’t see what you’re looking for? Use the search bar at the top of the modal, or re-sort the list by Name (A-Z) or Spend (Descending).
Top Creatives for [Category]
On a Category page, the top 10 creatives with the highest spend over the selected date range, region, and device type are showcased in the Top Creatives section. Toggle between grid and list view using the and buttons in the top right.
To view up to 500 additional creatives for your selected date range, region, and device type, click Explore Creatives beside the section title or the See Top 500 of [#] Creatives link located under the top 10 creatives.
View creative details
Select any creative to view details such as:
- Dimensions, video duration, and creative type
- First and Last Seen dates
- Top sites this creative has run on
- Landing page of the creative (if available)
- Trend graph of spend throughout the creative’s lifetime
Should you notice a discrepancy regarding the creative data presented, click Report an Issue. A member of our support team will contact you within 48 hours.
To save the creative to your computer, simply select Export as PNG or Export as MP4.
Top Advertisers and Brands for [Category]
Top Advertisers for each category are ranked according to the highest spend and impression numbers per the selected device, date range and region.
- To search for a specific advertiser or brand, enter its name in the search bar located above the Impressions column.
- You can sort the data in ascending or descending order by selecting the sort option located in the header row of the Brand (Advertiser), Direct, Spend, or Impressions columns.
- Hover over the icons in the Devices column to view the device formats on which impressions are being served.
- Click Show Details next to the advertiser's name to view Top Creatives, Top Categories and Top Brands.
The top 500 results are shown in the platform; Export to Excel to see the top 1,000. If you wish to see more than 1,000 results, please reach out to support@sensortower.com.
Top Categories under [Category]
This section will display if the selected category has been enriched as part of our ongoing taxonomy project, or there are sub-category levels below the current category. You can view Category, Devices, Spend, and Impressions for the sub-categories directly below the category you’re viewing.
- To search for a specific category, enter its name in the search bar located above the Impressions column.
- Click on an category name to jump to its dedicated Pathmatics page.
- You can sort the data in ascending or descending order by selecting the sort option located in the header row of the Category, Spend, or Impressions columns.
- Hover over the icons in the Devices column to view the device formats serving impressions.
- Click Show Details next to the category's name to view Top Creatives, Top Categories and Top Brands.
Device Breakdown
Device Breakdown provides a breakdown of the spend and impressions by device.
- In the Spend and Impressions tabs, the donut chart details the percentage of spend or impression share by device type.
- Hover your cursor over the device name, or over a portion of the donut or line chart, to highlight data for an individual device type.
- Hover your cursor over a specific point on the line chart to view spend or impression figures.
- To hone in on specific date ranges, adjust your date range filter.
Top Publishers for [Category]
The Top Publishers for [Category] table contains a list of the top publishers the chosen category appears most frequently on.
The top 500 results are shown in the platform; Export to Excel to see the top 1,000.
- To search for a specific publisher, enter its name in the search bar located above the Impressions column.
- You can sort the data in ascending or descending order by selecting the sort option located in the header row of the Rank, Publisher, Spend, or Impressions columns.
- Hover over the icons in the Devices column to view the device formats serving impressions.
- Click on a publisher's name to jump to its dedicated Pathmatics page.
Top Purchase Channels for [Category]
The Purchase Channel section allows you to view spend and impression share for the top ad tech partners at play across the top ranked sites in the category.
A donut chart to the right of the table provides a visual representation of spend or impression share by channel. Hover your cursor over each portion of the chart to highlight the purchase channel type.
Click the name of any ad tech partner listed in the Purchase Channel column to jump to its dedicated Pathmatics page.