Publisher overview
- Click Follow to add the publisher to your dashboard.
- Click Export to export all data on the publisher's page. You can export data as an Excel file, an infographic, a PowerPoint file, or to Report Builder.
- Click Compare in the top navigation to jump to the Publisher Comparison page with the current publisher pre-selected.
Top Sales Channels for [publisher]
The Top Sales Channels table details the spend and impression share for the top parties the publisher has sold inventory to.
- In the Spend Share and Impression Share tabs, sales channels are ranked in order of highest advertiser spend or impressions. The percentage of all of the publisher's spend or impression share is listed in the Share column.
- Click the name of any ad tech partner listed in the Sales Channel column to jump straight to the partner’s dedicated Pathmatics page. An icon to the left of the channel's name indicates whether it is an Ad Network, Exchange, SSP or DSP.
- A donut chart to the right of the table provides a visual representation of spend share by channel. Hover your mouse over each portion of the graph to highlight the sales channel type.
House ad data will not appear within the Spend Share tab as house ads are not purchased by spend. House ad impression data is viewable within the Impression Share tab, however.
Top Advertisers for [Publisher]
The Top Advertisers for [Publisher] table contains a list of the top advertisers appearing on the selected publisher's platform. The All Advertisers, Direct Advertisers, and Indirect Advertisers tabs list the top 500 advertisers by the way they bought inventory.
The top 500 results are shown in the platform; Export to Excel to see the top 1,000. If you wish to see more than 1,000 results, please reach out to support@sensortower.com.
- To search for a specific advertiser, enter its name in the search bar located above the Impressions column.
- You can sort the data in ascending or descending order by selecting the sort option located in the header row of the Advertiser, Direct, Spend, or Impressions columns.
- Hover over the icons in the Devices column to view the device formats serving impressions for the given advertiser.
- Click on any advertiser's name to jump to their dedicated Pathmatics page.
Show Details
Click Show Details next to an advertiser's name to view additional details.
A popup window will appear showcasing the creatives the advertiser has run on this site. The Show Details view provides a list of publisher-to-advertiser Ad Paths. Ad Paths allow you to view how the sale was made and which ad tech partners were involved.
Top Categories on [Publisher]
The Top Categories on [Publisher] table is ranked in order of spend and impressions. Categories are based on the top 32 IAB standard categories.
- To search for a specific category, enter its name in the search bar located above the Impressions column.
- You can sort the data in ascending or descending order by selecting the sort option located in the header row of the Category, Spend, or Impressions columns.
- Click on any category's name to visit its dedicated Pathmatics page.
- Click Show Details next to the category's name to view a list of advertisers in this category running ads on this site.