What It Is
The Pathmatics Explorer Advertiser Comparison page allows users to compare Purchase Channel data and Top Site data for up to 20 advertisers at once.
You may view up to 10 sites at a time within the platform and up to 20 advertisers via the Export feature. If you are interested in comparing advertiser data for more than 20 advertisers, please contact firstname.lastname@example.org for assistance.
Saving an Advertiser Comparison
You can save your advertiser comparisons to return to at any time. To save your advertiser comparison, enter the advertisers you wish to compare and select “Save Comparison”.
Advertiser Comparisons will be saved until deleted by the user.
To load a saved advertiser comparison click “Load Comparison”.
Please note, data within your saved comparisons will reflect your current device type, date range, and region filter settings, not the filter settings at the time it was saved. To learn more about your filter settings, visit the Filter Bar section of Knowledge Base.
Advertiser Comparisons may be shared with other Pathmatics users on your team. To share an advertiser comparison, simply copy and share the URL.
To delete a saved Advertiser Comparison, select “Load Comparison” and click the red “delete” icon to the right of your comparison name.
The Advertiser Comparison Overview table demonstrates relative Spend and Impression Volume for each advertiser in your comparison.
In the “Spend Volume” tab, a pie chart details spend share per advertiser. Spend figures are located beneath each advertiser name on the righthand side of the pie chart.
To view impressions and impression share per advertiser, select the “Impression Volume” tab on the Overview table.
The bar graph indicates the number of unique creatives launched by each advertiser in your comparison.
Device Breakdown: All Devices and Formats
The Device Breakdown bar graph allows users to view spend and impression share per device for each advertiser in their comparison.
Please note, your “Devices and Formats” filter must be set to “All Devices and Formats” to view this data set.
Hover your mouse over the device name or a portion of the bar graph to view spend and impressions percentage figures.
To switch your view from spend and impression share percentage to dollar amount, click the $ located on the right-hand side of the bar graph.
The Historical Comparison line graph details spend and impressions data for each advertiser in your comparison, across your selected date range.
To highlight a particular advertiser, hover your mouse over the advertiser name located at the bottom of the graph.
Hover your mouse over a specific point on the line graph to view spend or impression figures.
Top Sites running creatives for [Advertiser]
The Top Sites running creatives for [Advertiser] table, allows you to view the top 500 sites for a selected advertiser and whether or not these advertisers are also running on each additional site within your comparison.
Top sites are ranked in order of highest spend and impressions.
- To view the top 500 sites advertisers are running on via a direct purchase channel, click the “Direct Sites” tab on the table.
- To view the top 500 sites advertisers are running on via an indirect purchase channel, click the “Indirect Sites” tab on the table.
- To view both direct and indirect sites, select the “All Sites” tab on the table.
Select the advertiser name drop-down to the right of the table’s header to choose the advertiser who’s top 500 sites you wish to view.
A green or yellow circle under each advertiser column indicates that the advertiser is running creatives on this site. In the example below, kohsl.com is running ads for Adidas on their site but is not running ads for Puma. Refinery29.com is running both Adidas and Puma ads.
To view spend share for the advertisers in your comparison on a particular site, click the bar graph icon to the right of the site name in the “Site” column.
A bar graph will appear to the right of the table detailing spend and percentage of spend share on this site for each advertiser in your comparison.
Click the Impression Share tab on the bar graph to view impressions and percentage of impression share on this site for each advertiser in your comparison.
To search for a specific site, enter the site name in the search bar located on the right-hand side of the table.
Top Sites not running creatives for [Advertiser]
The Top Sites not running creatives [Advertiser], functions much like the table detailed above.
This table lists the top 500 sites your selected advertiser is not running creatives on, and whether or not these sites are also running creatives for the additional advertisers in your comparison.
Purchase Channel Breakdown
The Purchase Channel Breakdown provides a side by side look at spend and impression share by purchase channel for each advertiser in your comparison.
Hover your mouse over the purchase channel name or portion of the donut chart to highlight data for an individual purchase channel.