Data Collection

Learn more about how Pathmatics delivers the most complete picture of the digital ad landscape possible

Data History

Before additional analysis and processing of new data collected occurs, we include our historical data. Pathmatics' data set begins as early as January 2018. We maintain a data warehouse with all raw sampled data from this date forward. The full data set is re-processed every night, allowing not only for up-to-date data to be included but also for new learnings impacting the data to be applied historically.

This means we apply our enrichment process to both our new and historical data daily — ever-improving the accuracy of our data sets. This ensures that any restated historical data — due to modeling improvements or to a change to advertiser taxonomy — are always delivered in the most current and correct state.

🇺🇸 US


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data aggregators
Facebook   01/01/2018    
Instagram   04/15/2020    
X (Twitter) 05/01/2019 05/01/2019    
TikTok   01/01/2022    
Snapchat   01/01/2022    
OTT 10/01/2021   10/01/2021  
YouTube 01/01/2019 01/01/2023   01/01/2018
Pinterest   05/01/2023    
LinkedIn 05/01/2023 05/01/2023    
desktop display 01/01/2019     01/01/2018
desktop video 01/01/2019     01/01/2018
mobile display       01/01/2018
mobile video       01/01/2018

 

🇧🇷 BR
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Facebook   01/01/2020    

 

🇨🇦 CA
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data aggregators
Facebook   01/01/2018    
Instagram   05/01/2022    
TikTok   05/01/2022    
Snapchat   05/01/2022    
desktop display 10/01/2021     01/01/2018
desktop video 10/01/2021     01/01/2018
mobile display       01/01/2018
mobile video       01/01/2018
YouTube 10/01/2021 01/01/2023    

 

🇫🇷 FR
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data aggregators
Facebook   01/01/2018    
Instagram   05/01/2022    
TikTok   05/01/2022    
Snapchat   05/01/2022    

 

🇩🇪 DE
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data aggregators
Facebook   01/01/2018    
Instagram   05/01/2022    
TikTok   05/01/2022    
Snapchat   05/01/2022    
desktop display 05/01/2023     01/01/2018
desktop video 05/01/2023     01/01/2018
mobile display       01/01/2018
mobile video       01/01/2018
YouTube 06/01/2022 01/01/2023    

 

🇮🇹 IT
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data aggregators
Facebook   01/01/2018    
Instagram   05/01/2022    
TikTok   05/01/2022    
Snapchat   05/01/2022    

 

🇲🇽 MX
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Facebook   03/01/2021    

 

🇪🇸 ES
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data aggregators
Facebook   03/01/2021    
Instagram   05/01/2022    
TikTok   05/01/2022    
Snapchat   05/01/2022    

 

🇬🇧 UK
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data aggregators
Facebook   01/01/2018    
Instagram   05/01/2022    
TikTok   05/01/2022    
Snapchat   05/01/2022    
desktop display 05/01/2023     01/01/2018
desktop video 05/01/2023     01/01/2018
mobile display       01/01/2018
mobile video       01/01/2018
YouTube 06/01/2022 01/01/2023    

 

🇦🇺 AU
desktop panel

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CTV panel

data aggregators
Facebook   01/01/2020    
Instagram   05/01/2022    
TikTok   05/01/2022    
Snapchat   05/01/2022    
desktop display 05/01/2023     01/01/2018
desktop video 05/01/2023     01/01/2018
mobile display       01/01/2018
mobile video       01/01/2018
YouTube 06/01/2022 01/01/2023    

 

🇳🇿 NZ
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data aggregators
Facebook   01/01/2020    
desktop display 05/01/2023     01/01/2018
desktop video 05/01/2023     01/01/2018
mobile display       01/01/2018
mobile video       01/01/2018
YouTube 06/01/2022 01/01/2023    

 

🇯🇵 JA
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Facebook   10/01/2023    
Instagram   10/01/2023    

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