What We Capture

For display ads, our data capture technologies look for designated ad sizes, not by name but by standard size. We capture all IAB standard display and Rising Star display ad units.

Overview

Devices and formats
Captured	Not captured
Facebook mobile app Instagram mobile app LinkedIn mobile app and desktop Pinterest mobile app Reddit mobile app TikTok mobile app Snapchat mobile app X (Twitter) mobile app and desktop YouTube in-app, mobile and desktop video Desktop display Mobile display Desktop video Mobile video OTT/CTV video	Facebook desktop Pinterest desktop search mobile in-app ad networks (AppLovin, adMob, Unity)

Desktop and Mobile Display, Desktop and Mobile Video

Creative types
Captured	Not captured
HTML5 HTML5 animation image (JPG and GIF) in-banner video video native YouTube display ads	custom units / ad sizes (e.g. custom takeovers) other native ads
Ad formats
Captured	Not captured
IAB standard display Rising Star display units targeted ads retargeted ads click-to-play, user-interaction-required ads pre-roll, mid- and post-roll, auto-play, click-to-play (desktop video)
Sites / ad networks
Captured	Not captured
paywall or other login-required sites (e.g. Wall Street Journal) top ~12k US sites based on traffic	sites beyond ~12k+ US sites (20+ globally) in-app

Facebook

Creative types and placements
Captured	Not captured
feed story* image ads carousel ads video ads collection ads* instant experience ads* boosted posts	desktop ads Facebook Audience Network messenger ads

• Story, collection, and instant experience ads are not distinguished as such in the Creative Type breakdown

Instagram

Creative types and placements
Captured	Not captured
story* feed reels image ads video ads carousel ads boosted posts	influencer ads organic posts IGTV

• Impressions and spend by brand are reported, but creative images/videos are not available

LinkedIn

Creative types and placements
Captured	Not captured
image ads video ads carousel ads document ads event ads lead gen ads boosted posts	job ads conversation ads follower ads text ads spotlight ads message ads

OTT

Streaming services
Captured	Not captured
Amazon Prime Disney+ HBO Max Hulu Netflix Peacock Tubi Pluto TV Paramount+ OTT Streaming Services (General) 20+ additional streaming services

Pinterest

Creative types and placements
Captured	Not captured
image ads video ads carousel ads* collection ads* idea ads* home feed watch feed search feed search results	Amazon third-party ads shopping ads showcase ads quiz ads

• Carousel, collection, and idea ads are reported with a Creative Type of Photo Post or Video Post

Reddit

Creative types and placements
Captured	Not captured
text image video carousel product home, popular, latest, news, watch feeds subreddit feed individual thread comments (i.e., conversation ads)	megaposts takeovers

Snapchat*

Creative types and placements
Captured	Not captured
spotlight tab sponsored lenses image ads story ads collection ads stories tab sponsored AR filters video ads product catalog ads	influencer ads commercials

• All Snapchat ads are reported with a Creative Type of Story Post

TikTok

Creative types and placements
Captured	Not captured
For You feed Profile feed Following feed TopView video ads carousel ads* collection ads* spark ads*	boosted creator posts (influencer ads) branded hashtag challenge product shopping ads

• Carousel, collection, and spark ads are reported with a Creative Type of Video Post

X (formerly Twitter)

Creative types and placements
Captured	Not captured
boosted posts promoted tweets: text ads image ads video ads	promoted trends promoted accounts promoted tweets: carousel ads moment ads

YouTube

Creative types and placements
Captured	Not captured
skippable in-stream non-skippable in-stream bumper	shorts in-feed outstream masthead