What We Capture

Devices/formats, ad formats, ad types, and sites/ad networks we collect

For display ads, our data capture technologies look for designated ad sizes: not by name but by standard size. We capture all IAB standard display and Rising Star display ad units.

Do capture	Do not capture
Devices/formats
✔ Facebook mobile ✔ Instagram mobile ✔ TikTok mobile ✔ Snapchat mobile ✔ X (Twitter) mobile and desktop ✔ YouTube in-app, mobile and desktop video ✔ YouTube display (e.g. homepage takeovers) ✔ Desktop display ✔ Mobile display ✔ Desktop video ✔ Mobile video ✔ OTT / CTV video	✘ Facebook desktop ✘ social channels beyond Facebook, TikTok, Instagram, X (Twitter), Snapchat (e.g. Pinterest) ✘ search
Ad formats
✔ IAB standard display ✔ Rising Star display units ✔ pre-roll, mid- and post-roll, auto-play, click-to-play (desktop video) ✔ pre-roll, click-to-play (mobile video)	✘ pre-roll, mid-roll, post-roll content videos (Facebook mobile) ✘ mid-roll, post-roll (mobile video)
Ad types
✔ targeted ads ✔ retargeted ads ✔ click-to-play, user interaction required ads	✘ native ads
Sites / ad networks
✔ paywall or other login-required sites (e.g. The Wall Street Journal) ✔ top ~12k US sites based on traffic	✘ mobile video beyond YouTube.com, Facebook, Instagram, X, Snapchat, TikTok ✘ in-app beyond Facebook, Instagram, X, Snapchat, TikTok ✘ sites beyond ~12k+ US sites (20k+ globally)

Types of creatives we collect

Across devices/formats we capture most, but not all, creative types.

Do capture

Do not capture

Creative types

Facebook

• ✔ paid mobile newsfeed posts

✔ album	✔ note
✔ carousel	✔ offer
✔ event	✔ photo
✔ link	✔ status
✔ music	✔ video

• ✘ messenger ads
• ✘ story ads
• ✘ feed posts (not captured)

✘ canvas / instant experience

✘ slideshow

✘ playables

✘ collection units

Instagram

• ✔ story posts
• ✔ reels posts
• ✔ sponsored posts

✔ carousel	✔ photo
✔ event	✔ status
✔ link	✔ video

• ✘ influencer activity
• ✘ organic activity

✘ IGTV

Snapchat

• ✔ stories tab ads

✔ photo	✔ video
✔ story

• ✘ organic influencer campaigns
• ✘ ads outside of stories tab

  ✘ filters	✘ collection ads
  ✘ lenses	✘ commercials

TikTok

• ✔ For You tab

✔ in-feed

• ✘ boosted creator content
• ✘ ads outside of for you tab

  ✘ branded hashtag challenge

  ✘ branded effects

X (Twitter)

• ✔ promoted tweets

✔ link	✔ status
✔ photo	✔ video

• ✘ promoted trends
• ✘ promoted accounts
• ✘ promoted tweets (not captured)

✘ text

✘ carousel

✘ moment

desktop & mobile display, desktop & mobile video, YouTube, OTT

• ✔ Flash
• ✔ HTML5
• ✔ HTML5 animation
• ✔ image (JPG and GIF)
• ✔ in-banner video
• ✔ page skins
• ✔ video

• ✘ custom units / ad sizes (e.g. custom takeovers)
• ✘ native ads
•