Learn more about how Pathmatics delivers the most complete picture of the digital ad landscape possible
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What We Capture
Devices/formats, ad formats, ad types, and sites/ad networks we collect
For display ads, our data capture technologies look for designated ad sizes: not by name but by standard size. We capture all IAB standard display and Rising Star display ad units.
Do capture
Do not capture
Devices/formats
✔ Facebook mobile
✔ Instagram mobile
✔ TikTok mobile
✔ Snapchat mobile
✔ X (Twitter) mobile and desktop
✔ YouTube in-app, mobile and desktop video
✔ YouTube display (e.g. homepage takeovers)
✔ Desktop display
✔ Mobile display
✔ Desktop video
✔ Mobile video
✔ OTT / CTV video
✘ Facebook desktop
✘ social channels beyond Facebook, TikTok, Instagram, X (Twitter), Snapchat (e.g. Pinterest)
✘ search
Ad formats
✔ IAB standard display
✔ Rising Star display units
✔ pre-roll, mid- and post-roll, auto-play, click-to-play (desktop video)