Devices/formats, ad formats, ad types, and sites/ad networks we collect
For display ads, our data capture technologies look for designated ad sizes: not by name but by standard size. We capture all IAB standard display and Rising Star display ad units.
Do capture
Do not capture
Devices/formats
✔ Facebook mobile
✔ Instagram mobile
✔ TikTok mobile
✔ Snapchat mobile
✔ Twitter mobile and desktop
✔ YouTube mobile and desktop video
✔ YouTube display (e.g. homepage takeovers)
✔ Desktop display
✔ Mobile display
✔ Desktop video
✔ Mobile video
✔ OTT / CTV video
✘ Facebook desktop
✘ social channels beyond Facebook, TikTok, Instagram, Twitter, Snapchat (e.g. Pinterest)
✘ search
✘ linear (traditional) TV
Ad formats
✔ IAB standard display
✔ Rising Star display units
✔ pre-roll, mid- and post-roll, auto-play, click-to-play (desktop video)
✔ pre-roll, click-to-play (mobile video)
✘ pre-roll, mid-roll, post-roll content videos (Facebook mobile)
✘ mid-roll, post-roll (mobile video)
Ad types
✔ targeted ads
✔ retargeted ads
✔ click-to-play, user interaction required ads
✘ native ads
Sites / ad networks
✔ paywall or other login-required sites (e.g. The Wall Street Journal)
✔ top ~12k US sites based on traffic
✘ mobile video beyond YouTube.com, Facebook, Instagram, Twitter, Snapchat, TikTok
✘ in-app beyond Facebook, Instagram, Twitter, Snapchat, TikTok
✘ sites beyond ~12k+ US sites
Types of creatives we collect
Across devices/formats we capture most, but not all, creative types.
Do capture
Do not capture
Creative types
Facebook
✔ paid mobile newsfeed posts
✔ album
✔ note
✔ carousel
✔ offer
✔ event
✔ photo
✔ link
✔ status
✔ music
✔ video
✘ messenger ads
✘ story ads
✘ newsfeed posts (not captured)
✘ canvas / instant experience
✘ slideshow
✘ playables
✘ collection units
Instagram
✔ story posts
✔ reels posts
✔ sponsored posts
✔ carousel
✔ photo
✔ event
✔ status
✔ link
✔ video
✘ influencer activity
✘ organic activity
TikTok
✘ boosted creator content
✘ organic activity
✘ TopView
Snapchat
✘ influencer activity
✘ organic activity
✘ filters
✘ lenses
✘ collection ads
✘ commercials
Twitter
✔ link
✔ status
✔ photo
✔ video
✘ promoted trends
✘ promoted accounts
✘ promoted tweets (not captured)
✘ text
✘ carousel
✘ moment
desktop & mobile display, desktop & mobile video, YouTube, OTT
✔ Flash
✔ HTML5
✔ HTML5 animation
✔ image (JPG and GIF)
✔ in-banner video
✔ page skins
✔ video
✘ custom units / ad sizes (e.g. custom takeovers)
✘ native ads
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