COVID-19 Insights: Tips and Tricks

Learn how to find insights around COVID-19 via Pathmatics Explorer

Utilizing Advertiser Categories

To view COVID-19 insights at an advertiser category level, visit the Advertiser Categories page.

Begin by selecting your category of choice from the “Choose Category” dropdown.

Utilizing your Date Range Filter

By adjusting your date range filter, you can view data for a particular week or month.


During the month of March, the Top 10 Creatives across the travel category were predominantly Video Posts.

Creative Messaging and Insights

Click on each creative to view creative messaging around COVID-19 across the travel category as a whole. First and Last Seen dates indicate when each creative was observed by our panel or data aggregator.

Toggle over to List View to view when advertisers began to slow spend for each creative after the announcement of travel bans during the month of March. Visit our Key Date Tracker to view major mile markers in COVID-19 news.

Top Advertiser Insights

Adjust your date range to view changes in the ranking order of the top travel advertisers.


Norwegian Cruise was ranked the #4 advertiser within the travel category in February of 2020.

In March of 2020, Norwegian Cruise slowed spend and dropped to the #14 top travel advertiser.

Publisher Insights

Many advertisers have been making shifts on what sites they are purchasing on due to COVID-19.


Travel advertisers slowed spend on by roughly one half from February 2020 to March 2020.

Additional References

Visit our Key Date Tracker to identify major COVID-19 events and their influence on shifts in data.

For a comprehensive overview of Advertiser Categories visit our Advertiser Categories Article in Knowledge Base.

If you have any questions regarding pulling specific insights, please contact your Client Service Manager.

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