COVID-19 Insights: Tips and Tricks

Learn how to find insights around COVID-19 via Pathmatics Explorer

Utilizing the Key Date Tracker

Click to Download the Pathmatics Key Date Tracker!

Pathmatics COVID-19 Key Date Tracker allows you to cross-reference advertiser spend and impression changes with major COVID-19 events.

There are many ways to utilize Pathmatics data and gain more insight into how COVID-19 has effected spend with advertisers.

To see an in-depth example utilizing:

Utilizing Explorer

According to the Overview chart below, this prominent Travel Advertiser halted spend on March 16th, 2020. Our Key Date Tracker indicates that during the week of March 16th, multiple nations announced travel bans and border closures bringing international travel to a standstill.


Utilizing Report Builder (coming soon!)

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