Whether the selected entity is an advertiser or a brand is indicated above its name.
A blue checkmark indicates whether or not the advertiser or brand has been updated with deeper brands and categories as part of our ongoing taxonomy project.
Top Creatives
The top 10 creatives with the highest spend over the selected date range, region, and device type are showcased in the Top Creatives section. Toggle between grid and list view using the and buttons in the top right.
To view up to 500 additional creatives for your selected date range, region, and device type, click Explore Creatives beside the section title or the See [#] Creatives link located under the top 10 creatives.
Top Brands under [Advertiser/Brand]
This section will display if the selected advertiser or brand has been enriched as part of our ongoing taxonomy project, and there are sub-brands below the current advertiser or brand. You can view Brand, Devices, Spend, and Impressions for the sub-brands directly below the category you’re viewing.
- To search for a specific brand, enter its name in the search bar located above the Impressions column.
- Click on a brand name to jump to its dedicated Pathmatics page.
- You can sort the data in ascending or descending order by selecting the sort option located in the header row of the Brand, Category, Spend, or Impressions columns.
- Hover over the icons in the Devices column to view the device formats serving impressions.
- Click Show Details next to the brand's name to view Top Creatives, Top Categories and Top Brands.
Top Categories under [Category] for [Advertiser/Brand]
Similar to the Top Brands section above, this section will display if the advertiser or brand has been enriched as part of our ongoing taxonomy project. You can view Category, Devices, Spend, and Impressions for the sub-categories directly below the brand’s current category.
Click Show Details next to the category's name to view creatives and more data, like the deeper layer of sub-categories beneath that category.
You can quickly see other top advertisers for the selected brand or advertiser’s category by clicking See top advertisers in [Category] here →
Device Breakdown
Device Breakdown provides a breakdown of spend and impressions by device or social channel.
- In the Spend and Impressions tabs, the donut chart details the percentage of spend or impression share by device type.
- Hover your cursor over the device name, or over a portion of the donut or line chart, to highlight data for an individual device type.
- Hover your cursor over a specific point on the line chart to view spend or impression figures.
- To hone in on specific date ranges, adjust your date range filter.
Top Purchase Channels for [Advertiser or Brand]
The Purchase Channel section allows you to view the spend and impression shares for direct purchases and any ad tech partners involved.
A donut chart to the right of the table provides a visual representation of spend or impression share by channel. Hover your cursor over each portion of the chart to highlight the purchase channel type.
Click the name of any ad tech partner listed in the Purchase Channel column to jump to its dedicated Pathmatics page.
Top Publishers for [Advertiser or Brand]
The Top Publishers for [Advertiser or Brand] table contains a list of the top 500 sites the advertiser appears most frequently on, ranked in order of highest spend and impressions. Select from three tabs to see all publishers, or just direct or indirect publishers.
- To search for a specific publisher, enter its name in the search bar located above the Impressions column.
- You can sort the data in ascending or descending order by selecting the sort option located in the header row of the Publisher, Direct, Spend, or Impressions columns.
- Hover over the icons in the Devices column to view the device formats serving impressions.
- Click on a publisher's name to jump to its dedicated Pathmatics page.
- Click Show Details next to the publisher's name to view details such as Top Creatives, Top Brands, and Ad Paths.
Publisher Spend Share for [Advertiser or Brand]
The Publisher Spend Share pie chart provides a view of spend and impression shares across the top publishers the advertiser or brand appeared on. Hover your cursor over a portion of the pie chart to highlight the site name in the key to the right.