Sensor Tower Acquires Pathmatics

Sensor Tower + Pathmatics FAQ

Why Sensor Tower + Pathmatics is magical for Pathmatics Customers

Pathmatics before Sensor Tower

Since our founding in 2011, driven to bring transparency and accountability to digital marketing, Pathmatics has delivered on its mission to turn the world’s marketing data into actionable insights.

We built an award-winning UI, became first-to-market with Facebook, Instagram, and Twitter advertising data, and changed the way agencies, brands, and publishers make marketing decisions and win.

About Sensor Tower

Leveraging their massive panel of 10 million App users around the world, Sensor Tower is quickly becoming the “Nielsen” of App data and research for the global app economy - providing deep mobile app and publisher data to hundreds of brands and publishers.

Pathmatics with Sensor Tower

Pathmatics has long known that as the world shifts rapidly to digital, mobile would fast become the dominant device for media consumption globally. By joining forces with Sensor Tower, Pathmatics will leverage their robust data assets to now also become the dominant provider of mobile App advertising intelligence. So in addition to being the first and only provider of Facebook, Instagram, and Twitter ad data, we strive to deliver our customers:

  • more social channel coverage (e.g. TikTok, Snap, etc.)
  • more mobile app coverage (e.g. YouTube, etc.)
  • global expansion across all channels covered (e.g. display, video, social) and more

Together with Sensor Tower, our customers will soon have access to the largest network of online and mobile advertising insights in the world.

When is this happening?

The formal acquisition announcement is May 24, 2021; however the integration of the two companies will take place throughout the duration of 2021 and likely into 2022. Pathmatics will communicate ALL important updates to our customers as needed throughout the integration period.

Is my investment in Pathmatics secure?

Yes. This announcement comes at a time of substantial YoY growth for Pathmatics. The company has been acquired by Sensor Tower with a growth investment from Riverwood Capital for an undisclosed amount. Riverwood Capital is a private equity firm focused on high growth technology and related companies in need of capital and expertise to scale on a global basis. Riverwood invests in companies with large market opportunities and proven business models, which can accelerate growth if provided the necessary capital and support. Other portfolio companies include: NextDoor, Druva, and Greenhouse.

I’m an existing Pathmatics customer, what now?

You still have access to the Pathmatics data and insights you know and love.

Does this affect my Explorer (Pathmatics intelligence platform) subscription?

No. You still have access to everything you had before. As we integrate with Sensor Tower we will communicate any new data or features that become available.

Does this affect my Connect (Pathmatics data feed) subscription?

No. You still have access to everything you had before. As we integrate with Sensor Tower we will communicate any new data or features that become available.

Does this affect my Custom (Pathmatics custom data solutions) subscription?

No. You still have access to everything you had before. As we integrate with Sensor Tower we will communicate any new data or features that become available.

Will my Pathmatics Customer Success Manager (CSM) change?

No. Continue to reach out to your Pathmatics CSM or contact support with questions.

How will this affect the servicing of my account?

It won’t. Pathmatics will continue to provide you the highest level of service possible. Continue to reach out to your Pathmatics CSM or contact support with questions.

Can I still upgrade my Pathmatics account if new features are released?

Absolutely. Nothing will change about your subscription at this time. Continue to reach out to your Pathmatics CSM or contact support for access to new data and features.

Will our invoicing change and who we pay?

No change. Continue to pay Pathmatics as you normally would.

Who should I contact for finance or billing questions?

No change. Continue to reach out to your Pathmatics CSM or contact support with billing questions.

I’m NOT an existing Pathmatics customer, what now?

Continue to work with your Pathmatics sales contact as usual. Your deal is not affected.

Will my Salesperson change?

No. Continue to work with your Pathmatics sales rep or contact sales if you do not have a dedicated Pathmatics point of contact.

Commercial Terms

Nothing will change about your pricing or contract.

Do I need to execute a new contract or amend my current Pathmatics contract?

No. Pathmatics will continue to operate as Pathmatics, Inc. at this time.

Is my Pathmatics price or package changing?

Not at this time.

Pathmatics Methodology

Nothing will change about Pathmatics methodology at this time.

Have any Pathmatics Compliance assurances and PII procedures changed?

No. The companies share a commitment to protect and uphold privacy protections for panelists and end-users.

Will there be any immediate changes in the current datasets methodologies?

No. Pathmatics methodology will remain as it is today. We will provide updates to our methodology if they occur in the future alongside any new data or feature releases.

Pathmatics Future

Your experience using Pathmatics Explorer, Custom, and Connect will remain the same, but as usual, we will continue to expand our channel and global coverage and will keep you informed as we release product enhancements. Any material changes to Pathmatics name or products will be clearly communicated in the future if they do occur.

Will Pathmatics retain its focus on digital advertising intelligence or will the focus switch to app measurement or something else?

Yes. Pathmatics will continue to focus on being the industry-leading provider of digital ad intel and the investment from Sensor Tower strengthens this goal.

Will the name “Pathmatics” go away?

No. The companies are reviewing our brand names and product mix and will determine a strategy for the two companies. We will communicate any material changes that arise to our customers as needed.

What additional features and channels will be available for Pathmatics customers?

No immediate changes. However, Pathmatics will continue to expand our product roadmap to include enhancements like:

  • continuing 2nd phase of our Taxonomy enhancement (e.g. deeper categories)
  • OTT channel coverage
  • expanded creative insights
  • and more

And with the help of Sensor Tower, we’ll invest in product enhancements like:

  • more social channel coverage (e.g. TikTok, Snap, etc.)
  • more mobile app coverage (e.g. YouTube, etc.)
  • global expansion across all channels covered (e.g. display, video, social)
  • and more

What additional regions will Pathmatics customers have access to?

Although global expansion is expected, we are still planning which regions to tackle next.

Will Pathmatics customers receive any data directly from Sensor Tower? If so, when?

No. Not at this time. However, Pathmatics customers may purchase insights directly from Sensor Tower. Work with your Pathmatics sales rep or CSM OR contact sales if you do not have a dedicated Pathmatics point of contact.

Will Pathmatics customers automatically receive additional data release by Pathmatics via Sensor Tower?

No. Pathmatics will announce any product enhancements as they are released and will discuss individual needs with our customers.

Sensor Tower Offering

Pathmatics and Sensor Tower are now one company, but with two amazing and distinct offerings (and brand names). We're excited to work together with Sensor Tower to enhance both offerings and will keep our customers in the loop as we do.

A message from Alexey Malafeev, Co-Founder and CEO of Sensor Tower:

We are equally excited to be able to bring Pathmatics into our suite of data and product offerings. Pathmatics’ reputation for providing panel based insights and analytics to their customers fits in perfectly with what we offer our clients through Sensor Tower.

What is Sensor Tower?

Sensor Tower is the leading provider of market intelligence and insights for the global app economy. Founded in 2013 and based in San Francisco, CA, Sensor Tower provides enterprise-level data on mobile apps and publishers through our Store Intelligence, Ad Intelligence, Usage Intelligence, and App Intelligence platforms, which offer download, revenue, share of voice, and engagement metrics at unparalleled accuracy for the world’s most important markets.

Why is Sensor Tower a great fit for a partnership with Pathmatics?

Combining Sensor Tower's mobile app ecosystem insights with Pathmatics' digital marketing intelligence creates a unique opportunity to deliver a comprehensive platform to solve the greatest problems being faced by digital (and digitizing) companies. Both companies' longstanding commitment to transparency and collection of data in a privacy-safe manner will be at the core of the combined solutions.

What’s the difference between Sensor Tower and Pathmatics Ad Intelligence?

Long-term the two companies will unify their product offering into one. Until then, Sensor Tower Ad Intel is focused on app install use cases and Pathmatics is focused on digital advertising intelligence, including: spend, impressions, creatives, etc.

How will Pathmatics data assets improve Sensor Tower’s offering?

Initially, Pathmatics will deliver our Facebook, Instagram, Twitter and other digital ad intelligence capabilities to the Sensor Tower UI.

Will Sensor Tower data be made available to Pathmatics customers via the Pathmatics UI or will we need a separate subscription / login / contract?

In the short term, our products will only be accessible via our respective UIs. In the future, there are plans to combine our tech stacks into one UI but there is not a timeline for that at this time.

Do Pathmatics customers get access to Sensor Tower data in their Pathmatics subscription?

Not immediately, but our teams are working on a program for existing Pathmatics customers to gain access to Sensor Tower data at preferred rates. Work with your Pathmatics sales rep or CSM or contact sales if you do not have a dedicated Pathmatics point of contact.

I want to buy Sensor Tower’s solution. How do I do that?

Our teams are working on developing a program for existing Pathmatics customers to gain access to Sensor Tower data at preferred rates. Work with your Pathmatics sales rep or CSM OR contact sales if you do not have a dedicated Pathmatics point of contact.

Can I combine my subscription with Sensor Tower and Pathmatics?

No. Not at this time, but possibly in the future.

Can you share Sensor Tower’s methodology?

Sensor Tower’s methodology varies across products and is available on their Support site. If you need additional information, please contact your Pathmatics sales rep.

Can I get trial access to Sensor Tower?

Sensor Tower does provide trial access to their enterprise product on a limited basis. If you’re interested in a demo or trial of Sensor Tower, please contact your Pathmatics sales rep.

Can you pull a report for me from Sensor Tower?

No. Sensor Tower data is only available to Sensor Tower customers. If you’re interested in Sensor Tower, please contact your Pathmatics sales rep to set up a demo of the product.

Will I have access to mobile data from Sensor Tower?

Sensor Tower data will only be available to Sensor Tower customers at this time. If you’re interested in Sensor Tower, please contact your Pathmatics sales rep to set up a demo of the product.

 

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