Sensor Tower Acquires Pathmatics
We’re thrilled to announce Pathmatics has been acquired by Sensor Tower, a leading provider of market intelligence and insights for the mobile app economy. Through this agreement, the companies will combine Pathmatics’ paid digital and social media ad intelligence with Sensor Tower’s mobile app and publisher marketing intelligence to offer the largest footprint of digital and mobile advertising insights. The acquisition will enable us to expand our global coverage and launch new mobile app channels (like Snap and TikTok) faster than ever.
Together we will strive to deliver our joint vision: to create better outcomes in the digital economy for businesses and consumers.
A message from Gabe Gottlieb, Co-Founder and CEO of Pathmatics:
Our goal since day one has been to turn the world’s digital data into trusted and actionable insights. Today, we are joining forces with Sensor Tower, a step that will fast forward our efforts in reaching that goal. Pathmatics has provided insight for the ever changing digital and social media landscape and we’re thrilled to expand our global footprint with the addition of mobile app analytics to customers.
A message from Alexey Malafeev, Co-Founder and CEO of Sensor Tower:
We are equally excited to be able to bring Pathmatics into our suite of data and product offerings. Pathmatics’ reputation for providing panel based insights and analytics to their customers fits in perfectly with what we offer our clients through Sensor Tower.
For more details, you can read the Pathmatics press release.