Quarterly Social Data Optimizations

On the first Tuesday of the last month of each quarter we update the Spend and Impression totals in each market to account for differences between our projected figures for the quarter, and the actuals announced in quarterly earnings.

Q1 2021 Social Data Optimizations

On the first Monday of the 3rd month of each quarter (March, June, September, December) we will update the Spend & Impression totals in each market for Facebook, Twitter, and Instagram to account for differences between our projected figures for the quarter, and the actuals announced in quarterly earnings.

As of Monday, June 7, 2021, we have updated the Q1-2021 Spend & Impression totals. See below for the before and after differences. 

 

Q1_Optimizatons.png

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