Quarterly Social Data Optimizations

On the first Tuesday of the last month of each quarter we update the Spend and Impression totals in each market to account for differences between our projected figures for the quarter, and the actuals announced in quarterly earnings.

Q2 2021 Social Data Optimizations

As of Monday, September 6, 2021, we have updated the Q2-2021 Spend & Impression totals for Facebook, Instagram, and Twitter. See below for the before and after differences. 

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Twitter outperformed expected revenue significantly in Q2, causing a larger difference than was seen for Facebook and Instagram. Updates in Spain and Mexico are larger than other regions to better align our initial estimates relative to other similar countries. 

This is part of our quarterly process to align Social Spend with publicly reported earnings from Facebook and Twitter, as outlined below: 

On the first Monday of the 3rd month of each quarter (March, June, September, December) we will update the Spend & Impression totals in each market for Facebook, Twitter, and Instagram to account for differences between our projected figures for the quarter, and the actuals announced in quarterly earnings.

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