Connect Data Feed

What is Pathmatics Connect?

Pathmatics Connect is our digital advertising intelligence data feed that helps power your systems, tools, and models. It brings data across Facebook, Instagram, YouTube, X (formerly Twitter), display, video, (and more) straight to you.

The Connect data feed offers as much of our data as you need, at the frequency you need it — all delivered via Amazon S3 bucket. The data can be integrated with other tools (such as proprietary models, BI or CRM platforms, etc.) or filtered and synthesized by internal data teams as they choose.

What kind of data is available via Pathmatics Connect?

The Connect data feed is customizable, and data sets are defined by you, based on your needs. Some examples of data available are:

Advertiser Top-level advertising company (e.g., Procter & Gamble)	Brand Any brand or child company that exists beneath an advertiser (e.g., Olay)	Category Advertiser industry / vertical  (e.g., Consumer Packaged Goods)
Creative Dimensions State of ad unit(width, height) (e.g., 320px x 50px)	Creative Text Text captured from an ad (e.g., "Shop from the safety and comfort of your home!")	Creative Type Type of ad unit or social post (e.g., HTML5, page skin, carousel, story)
Date Date an ad was observed. Spend and impressions estimates may be grouped by: date, week, quarter etc. (e.g., 07/26/20, July 2020)	Device / Format Format of the ad and device on which it was seen (e.g., desktop display, mobile video, Facebook, Instagram)	Impressions Number of estimated impressions for a particular ad or set of ads (e.g., 3,452,778)
Landing Page URL of the landing page of an ad (e.g., https://www.olay.com)	Link to Creatives URL to creative asset of the ad) (e.g., https://s3.amazonaws.com/)	Platform OS Platform of panelist. Null if not available. (e.g., iOS, Android)
Purchase Channel Ad-tech provider from whom an advertiser purchased impressions (e.g., The Trade Desk)	Region Country from which an ad was observed (e.g., US, UK, Canada, France)	Sales Channel Ad-tech provider through which a publisher sold impressions (e.g., Rubicon)
Site Domain or URL from which an ad was observed (e.g., www.espn.com)	Spend Estimates dollars (or local currency) spent on a particular ad or set of ads (e.g., $1,356)	Speak to our Solutions Team for more specifics on the data available.