As of Tuesday, September 6, 2022, we have updated the Q2-2022 Spend & Impression totals for Facebook, Instagram, Twitter, and Snapchat. See below for the before and after differences.
Facebook, Instagram, Twitter, and Snapchat all underperformed relative to expectations in Q2.
This is part of our quarterly process to align Social Spend with publicly reported earnings from Facebook, Twitter, and Snapchat as outlined below:
On the first Tuesday of the 3rd month of each quarter (March, June, September, December) we will update the Spend & Impression totals in each market for Facebook, Twitter, and Instagram to account for differences between our projected figures for the quarter, and the actuals announced in quarterly earnings.